Strategic Management

Course Objectives

At the end of the course the student will have the ability to:

Conduct a comprehensive analysis of the organisation's capabilities to secure competitive advantage
Scan the environment
Uitlise and apply techniques for the process of industry and organisational analysis
Provide management with a range of strategic options and for their selection
Develop effective implementation plans
Monitor the strategic effectiveness of the organisation

Course Content

Introducing Strategy

What is Strategy ?
Strategic Management
Strategic Management in different contexts
The challenges of Strategic Management

The Environment

The macro-environment
Industries and sectors
Competitors and markets
Opportunities and threats

Strategic Capability

Foundations of a Strategic Capability
Cost efficiency
Capabilities for sustainable competitive advantage
Organisational knowledge
Diagnosing strategic capability
Managing strategic capability

Expectations and Purposes

Corporate governance
Stakeholder expectations
Business ethics and social responsibility
The cultural context
Communicating organisational purposes

Business-Level Strategy

Identifying strategic business units
Bases of competitive advantage: the ‘strategy clock'
Sustaining competitive advantage
Competitive strategy in hypercompetitive conditions
Competition and collaboration
Game theory

Corporate-Level and International Strategy

Product/market diversity
International diversity and international strategy
Value creation and the corporate parent
Managing the corporate portfolio

Directions and Methods of Development

Directions for strategy development
Methods of strategy development
Success criteria

Organising for Success

Structural types
Processes
Relationships
Configurations

Enabling Success

Managing people
Managing information
Managing finance
Managing technology

Managing strategic change

Diagnosing the change situation
Change Management:-styles and roles
Levers for managing strategic change
Potential pitfalls of change programmes

Understanding Strategy Development

Intended and emergent strategies
Intended strategy development
Emergent strategy development
Multiple processes of strategy development
Challenges and implications for strategy development

Recommended Text:

Exploring Corporate Strategy 7 th Edition. Gerry Johnson. Kevan Scholes. Richard Whittington. Pearson. ISBN No:0-273-68734-4.