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Course Aims
The key objective of strategic and professional administration is to enable the organisation to match its skills, attributes and capabilities to the business environment. This critical matching is the key to organisational effectiveness leading to the achievement of organisational objectives.
To provide the student with the requisite skills of strategic analysis, development of strategic options and choices and the understanding of techniques for
Learning Outcomes
At the end of the course the student will have the ability to:
- Develop awareness of the need for strategic and professional administration.
- Understand and apply the tools and techniques for effective strategic analysis.
- To develop range of strategic options to achieve competitive advantage.
- To develop and implement strategic and professional administration decisions.
Course Syllabus
- The nature of corporate strategy and its role in different contexts.
- Analysis of strategic approaches and developments as practiced by different organisations.
- Brief introduction to organisational culture and their impact on strategic issues.
- Power structures within organisations, stakeholder expectations, influences of the financial markets.
- Business ethical issues and social responsibilities and their impact on strategy.
- Corporate mission statements.
- Corporate objectives and policies.
- Strategic business units and functional areas.
- Gap analysis.
- The Global dimension to strategic management.
- The Business environment.
- Political, economic, social and technological issues.
- Industry analysis, threat of entry, power of suppliers and buyers. substitutes, extent of competitive rivalry.
- Competitive analysis.
- SWOT analysis.
- Value chain analysis.
- Cost analysis.
- Portfolio analysis.
- Comparative analysis.
- Assessment of the balance of resources.
- Skills analysis and core competencies
- Generic strategies, market based strategic options, alternative strategic development, customer strategy.
- Sustainable competitive advantage, value chains, portfolio analysis, Experience curves. Generic strategies.
PIMS data. Leaders and followers. New entrant responses. Market equilibrium, Channel strategy. Assessment of existing methods. - Distributor relationships. Securing distribution.
- Evaluation methods.
- Decision trees.
- Scenarios.
- Sensitivity analysis.
- Financial ratios.
- Funds flow.
- Break even.
- Comparison with objectives.
- Joint Ventures.
- Acquisitions. Mergers. Alliances.
- Planning and allocating resources.
- Planning and budgeting process.
- Organizational structure.
- Structural types.
- Central and decentralized control, influence of production process and technology, environmental influences, international issues.
- People and systems, rewards, training and development, organisational culture.
Recommended Reading List
Thompson Strategic Management With Powerweb. McGraw Hill ISBN: 0071121315
Johnson, G & Scholes, K. Exploring Corporate Policy, Prentice Hall
Mintzberg, H. Quinn, J. & Goshal, S. The Strategy Process, Prentice Hall
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