Course Aims

1. To provide the student with the understanding of the globalisation of business and the reasons for organisations to be engaged in international business.

2. To understand the different modes of establishing a global presence and the means through which growth and expansion are facilitated.

Learning Outcomes

At the end of the course the student will have the ability to:

1. Define International business
2. Explain cultural and behavioural differences that influence business practices
3. Describe and study the political and legal landscape surrounding International Business
4. Understand the theories of International Trade
5. Evaluate Government and International influences on trade
6. Describe economic integration and regional trading groups
7. Understand the workings of the foreign exchange markets
8. Developing a range of strategies for International Business

Course Syllabus

1. The economic framework of international trade, the international political environment, the international legal environment, commodity trade.
   
   
2. The multinational corporation, foreign direct investment.
   
   
3. International operations management, marketing, distribution, financial management, human resources management, understanding culture, management practices and policies in diverse operating environments.
   
   
4. International business development, competitive advantage, international market entry, international regional strategies, assessing international competition.

Recommended Reading List

Donald Ball, Wendell H. McCulloch, Paul L. Frantz, Michael Geringer, Michael S. Minor, International Business: The Challenge of Global Competition w/ Student CD, Map, PowerWeb, and CESIM Simulation, Eighth Edition ISBN: 0-07-248554-X

Supplementary:

Daniels J.D, Radebaugh L. H International Business - Environments and Operations. Prentice Hall