e-Commerce

Course Objectives

At the end of the course the student will have the ability to:

Understand the concepts of IT, Networking and the Internet to support e-commerce activities.
Appraise and match different e-commerce models to organisation's needs.
Conduct an appraisal of the organisation and its abilities and capabilities to apply e-commerce as
part of its business strategy
Develop business plans to implement e-commerce for the organisation
Implement necessary changes to infrastructure and systems for the effective implementation of e-commerce for the organisation.

Course Content

Introduction
Introduction to e-business and e-commerce
E-commerce fundamentals
E-Business infrastructure
E-environment

Strategy and Applications
E-business strategy
Supply chain management
E-procurement
E-marketing
Customer relationship management

Implementation
Change Management
Analysis and design
Implementation and maintenance

Recommended Text:
E-Business and E-Commerce Management 2 nd Edition Dave Chaffey
Pearson ISBN No:- 0-273-68378-0